But lemme tell ya this: your potential client DOES. NOT. CARE.
Also, your About page is the most popular kid in school – it gets the most traffic and must do the job of all of the other pages in a simplified kind of way.
Yes, we all want to know as much as possible about each other (we must, or Facebook didn’t stand a chance and, well, look at it). However, your About page on your website is not a forum for the all-of-the-things monster to rear it’s head.
Here’s the secret – there’s actually a winning formula for a killer About page. Right here: