Transactional emails are like opinions… everybody’s got them. That’s how the saying goes, right? If there’s one thing I’m certain of after dozens of ecommerce and SaaS clients it’s that most ... Read More
Why Fix My Churn?
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3 years ago I fell in love with churn. Well, not churn exactly but what to do about it. I was working in-house and we’d hit a slow down in our growth. It was meteoric in my first year there (good old ... Read More
Email Onboarding Teardown: Venngage
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Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ... Read More
2018 Year In Review
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What’s better than the tear down gal doing a tear down of her own business? I’ve seen a lot of Year In Review posts over the years and I know they can feel very “yay! look what I did!” from the ... Read More
These four emails are drastically underutilized for customer retention. Here’s how you can fix that.
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There's a magical land that exists for software and subscription-based businesses. It's a land of gold, really, because it is here that the people are all cheery, everyone is productive, and the ... Read More
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