Ah, yes, the infamous “About Me” page. It’s true – you’re amazing, charming, multi-talented, a whiz in the kitchen, great in bed, an incredible parent/sibling/child, and gifted in ways no other human has ever been gifted.
But lemme tell ya this: your potential client DOES. NOT. CARE.
Also, your About page is the most popular kid in school – it gets the most traffic and must do the job of all of the other pages in a simplified kind of way.
Yes, we all want to know as much as possible about each other (we must, or Facebook didn’t stand a chance and, well, look at it). However, your About page on your website is not a forum for the all-of-the-things monster to rear it’s head.
Here’s the secret – there’s actually a winning formula for a killer About page. Right here:
Want to download this to save for all time? (I mean, why wouldn’t you?!) My gift to you:
| about_page_outline_-_aspiregrow.pdf |
It’s that simple. Update your About page and then post a link to my Facebook wall. Get in the discussion and get those clients. You are, after all, incredibly fascinating. Go prove it. I’m waiting.
xo
