I know that we are all bright shining stars and unicorns but that alone is not going to build your business to great heights. You need a team, a board of directors, a support system, and a little secret weapon: 

Social Media.

Now, before you moan and groan, hear me out. This 2013 world of status updates, tweets, hashtags, and food porn can actually help you grow your business. You just have to look in the right place.

But with the ever-growing list of social media platforms, how does a business owner pick the right forum? Here’s are some of the obvious links from your biz to the social stratosphere:

Product-based business? Pinterest, Vine, and Instagram are for you.

Service oriented? Facebook and Twitter help you get your words out.

Ready to use that secret weapon?

Instagram some images of your favorite quotes as you promote your yoga biz.

Show off your ninja web skills by pinning an image from your go-to resource on Pinterest.

Write about the best of your best on Twitter.

…and then…

Find your peeps! Spend time where your clients/customers/guests spend time. Get in their shoes and find out where they are. Interact, share, chat, and build.

Have a specialty yarn biz? ravelry is your home

Are you a coach who loves to help big thinking types? You better be on TED

Yogi with something to say? elephantjournal and yoganonymous are your forums

Think outside the box. Use what works, scrap what doesn’t. There are no rules, only secret weapons.
 

xo