Every business owner faces the same problem:
Increasing conversions and reducing churn.
We collaborate with SaaS and eCommerce companies focused on monthly recurring revenue to help you fix that churn problem… without going out and attracting new leads.
We’re the specialists you’ve been looking for.
We increase your trial conversions by:
- Auditing your current email sequences that are in place
(keep what works, scrap the rest)
- Interviewing your customers the right way so we can use their words back at them
- Re-writing new trial email sequences that speak to what your customers need
- Working with your dev + design on in-app onboarding
(we ❤️ working across teams)
We decrease your churn by:
- Implementing post-conversion, retention-focused ongoing email sequences
- Creating customer-centered help documentation that drives results
(and works hard for you behind the scenes)
- Crafting an engaging affiliate/referral program
- Customizing reactivation emails to re-engage cancelled account
For a lot of companies with a to-do list a mile long, 'redo onboarding emails' usually lands itself comfortably in the 'someday/maybe’ category, especially when you feel like you have a setup that’s good enough.
I’ve been there, and when we finally hired Val to help us with our own onboarding emails, I wished we had done it much, much sooner.
The impact of Val’s emails goes beyond the positive trends in conversion we’re seeing. Getting responses from our customers telling us that we have the most personal emails they’ve ever seen (this actually happened, and more than once) helps give us a powerful advantage in a very competitive space.
It doesn’t hurt that Val is quick on the uptake, comfortable navigating technical challenges and just a sincere pleasure to work with.
When we hired Val we thought we would get someone to help write our emails.
What we really got was a temporary team member who took a proactive approach to our entire email strategy.
Plus one sequence Val wrote for us reduced churn by over 13%!
Val quickly and expertly helped us hone the tone, sequence, and focus of each of our onboarding emails... and confirmed some of our hunches, too. Her advice and experience with onboarding customers is going to help us reduce refunds and increase word of mouth!
If you run a SaaS or a recurring membership program, Val will help you keep customers happier, longer.